Brooks at PFW SS26
Brand Experience
Paris
2025
WRKS Agency & Studio proudly designed and produced Brooks Running's groundbreaking presence at Paris Fashion Week SS26. This ambitious project marked Brooks' bold step into the lifestyle sneaker market, showcasing their evolution from performance running to urban fashion.
Our team transformed a 500sqm space into an immersive brand experience, highlighting Brooks' lifestyle collection and exciting collaborations. Every aspect was meticulously crafted by our in-house team, from concept to installation.
The week-long event featured collaborations with urban culture icons Jeff Staple and Don C, bridging Brooks' performance heritage with contemporary street style. A highlight was the exclusive preview of the Brooks Caldera 8 x RSVP Gallery, a testament to the brand's innovative spirit.
Working alongside Reed Art Department from NYC, we created a dynamic environment that celebrated Brooks' rich heritage while positioning them at the forefront of athletic fashion's future. This project exemplifies WRKS' ability to produce meaningful ideas that unleash brand potential, seamlessly merging sports performance with lifestyle aesthetics.
Our work for Brooks Running at Paris Fashion Week SS26 not only elevated the brand's presence in the fashion world but also set a new standard for how performance brands can authentically enter the lifestyle space.
Agency scope:
Design, production & installation.
